Learning how to export cassava from Africa

How to Export Cassava from Africa: A Seasoned Exporter’s Perspective

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Learning how to export cassava from Africa takes more than ambition. Get practical insight, firsthand strategies, and real mistakes from a seasoned exporter who’s navigated the journey and built a thriving cassava trade.

As a cassava exporter based in Nigeria, I’ve watched this humble root evolve from a staple crop into a global commodity with rising demand for products like starch, flour, chips, and ethanol.

My journey began in local markets, where I sold raw cassava roots to processors and traders.

Over time, I realized the real value wasn’t just in the crop, but in the doors it could open beyond our borders.

Exporting wasn’t easy. I faced regulatory red tape, shipping delays, spoilage issues, and customer complaints that nearly ruined early deals.

But every setback became a lesson. I had to figure things out through trial, error, and persistence.

This article isn’t based on theory, it’s grounded in real-life experience. If you’re serious about cassava export, this is where the real groundwork begins.

Related: The Basics of Cassava Entrepreneurship

Main Points

  • Growing Demand for Cassava: The demand for cassava, especially its products like flour, chips, and starch, is increasing globally, particularly in Europe and Asia.
  • Diverse Cassava Products: Exportable cassava products include flour, chips, tapioca pearls, bioethanol, and garri, each catering to different market needs.
  • Legal and Regulatory Requirements: Exporters must adhere to country-specific regulations, including obtaining certificates of origin and phytosanitary certifications to meet international standards.
  • Quality Control and Packaging: Proper harvesting, drying, and packaging are critical for maintaining product quality and preventing spoilage during shipping.

    Table of Contents

    The Export Potential of Cassava

    Cassava is more than a staple food; it’s a growing export opportunity, especially for farmers and traders in Nigeria and Ghana.

    Its high starch content makes it valuable in food, textiles, biofuel, and industrial products.

    Global demand is rising in Asia, Europe, and South America, where cassava starch, flour, and chips are sought after for their gluten-free and cost-effective qualities.

    Africa holds a strong position thanks to an abundant supply and low production costs.

    Cassava chips, in particular, are easy to store and export, making them ideal for new exporters.

    With proper licensing, quality control, and market research, you can tap into this international trade.

    If you’re ready to go beyond local markets, cassava might be your most promising cash crop.

    Potential Cassava Products for Export from Africa

    The best cassava products for export from Africa depend on your production capabilities and the target markets.

    Products like cassava flour, chips, and starch have established global demand.

    However, innovative products like tapioca pearls, bioethanol, and cassava-based animal feed are emerging as potential high-demand export products.

    Conduct thorough market research to understand the specific needs of each region and choose the best products based on your resources and expertise.

    1. Cassava Flour

    Cassava-based flour is one of the most sought-after products, particularly in regions with a growing demand for gluten-free alternatives.

    It’s commonly used in baking, cooking, and as a substitute for wheat flour in various recipes.

    Due to the increasing trend of gluten-free diets, cassava flour is a top export choice from Africa, especially to markets in Europe and the Americas.

    2. Cassava Chips

    Cassava chips are a popular snack, especially in the Middle East, Asia, and parts of Europe.

    These chips are made from thinly sliced cassava tubers that are fried or baked.

    The snack market for cassava chips is expanding, and its export potential is high due to growing demand for healthy, crunchy snacks.

    3. Cassava Starch

    Cassava starch is used in a variety of industries, including food processing, textiles, pharmaceuticals, and biofuels.

    Its versatility makes it highly marketable, particularly in Europe, Asia, and the Americas.

    The demand for cassava starch has been rising due to its use in food products like noodles, sauces, and confectionery.

    4. Tapioca Pearls (Boba)

    Tapioca pearls, also known as boba, are in high demand globally, particularly in the beverage industry.

    These pearls are widely used in bubble tea (boba tea), which has become a global trend.

    If you can produce high-quality tapioca pearls, this is a lucrative export product, with strong demand in Asia, the US, and Europe.

    5. Garri

    Garri, also known as cassava flakes, is a fermented cassava product that is widely consumed in West Africa.

    It is also gaining recognition outside of Africa due to its cultural importance and versatility in cooking.

    Garri can be exported as dried granules or flour and has growing potential in markets with significant African diaspora communities in Europe, North America, and the Caribbean.

    6. Cassava-Based Bioethanol

    Bioethanol made from cassava is a growing industry in Africa, especially with the push for renewable energy.

    This product is gaining popularity as a sustainable energy source and has export potential to countries looking to reduce their dependence on fossil fuels, especially in the European and Asian markets.

    7. Cassava Flour-based Products

    Cassava-based flour can be used to create processed foods like bread, pancakes, crackers, and cookies.

    As the demand for gluten-free products continues to rise, exporting ready-made cassava flour products is another avenue for success.

    These products are in demand in health-conscious markets across Europe and North America.

    8. Cassava Leaves and Vegetables

    While not as commonly exported as other cassava products, fresh cassava leaves are edible and nutritious.

    They are used in soups, stews, and traditional dishes, particularly in countries with African, Caribbean, or Southeast Asian communities.

    Exporting cassava leaves to niche markets can be profitable.

    9. Cassava-based Animal Feed

    In countries with large agricultural industries, cassava chips, peels, and other byproducts can be processed into animal feed.

    This market is growing, especially in Asia and parts of Europe, as the demand for sustainable and low-cost animal feed increases.

    10. Cassava Beer

    Cassava can be used to make a traditional beer-like beverage, which is gaining interest in niche markets.

    Although still emerging, this product has the potential to be marketed as an exotic, natural alternative to mainstream beer, particularly in markets looking for unique craft beverages.

    Related Posts

    If you’re thinking about exporting cassava, you need to know the rules. Skipping the legal side can cost you time, money, and even your entire shipment.

    I’ve been there. Once, due to a missing license, a cassava shipment got stuck at the port. It delayed everything and almost killed the deal. You don’t want that to happen.

    Get the Right Paperwork

    Before you ship anything, gather the right documents. These help your cassava meet international trade standards and avoid border problems.

    Start with:

    • Certificate of origin: Proves where your cassava comes from. Many buyers won’t accept your product without it.
    • Phytosanitary certificate: Shows your cassava is pest-free and meets health and safety standards in the importing country.

    Without these, customs can block your shipment.

    Know the Rules for Each Country

    Every country has different import laws for cassava. You can’t guess your way through them. For example:

    • European Union: Very strict on food safety. Your cassava must meet quality checks before it enters the market.
    • China: Focuses on pest control and packaging. You need clean, properly dried cassava.
    • United States: Demands clear documentation and full traceability from farm to port.

    Learn the standards for the country you’re shipping to. That way, you reduce risk and build trust with buyers.

    Stay Updated

    Trade laws change. What worked last year might not work now. Make it a habit to check for updates on cassava export rules.

    Talk to trade officers or visit your country’s export promotion agency for support.

    Also, consider working with a legal advisor who understands international agriculture trade. It can save you from costly mistakes.

    Market Research and Buyer Sourcing: Insights from a Seasoned Nigerian Exporter

    When I first started exporting cassava from Nigeria, I quickly learned that entering the export market isn’t as simple as finding a buyer and shipping the product.

    You need to understand your buyers, their needs, and how the market works. Let me share some of the practical steps I took to make it work for me.

    Know Where Cassava is in Demand

    In my experience, Europe and Asia were my primary target markets, but not all countries have the same demand for cassava.

    For example, in Europe, there’s a growing demand for cassava flour due to the gluten-free trend, while cassava chips are popular as snacks in parts of Asia.

    By understanding local food trends and cassava’s different applications (whether for food, biofuel, or industrial use), I was able to narrow down which countries were the most promising for my product.

    This kind of focus will save you time and effort.

    Use Local Trade Events and Network

    When I started, I explored trade expos in Europe and Asia. These events were invaluable, as they gave me a chance to meet potential buyers face-to-face.

    Unlike browsing online platforms, trade shows allow you to talk directly to buyers and get a feel for what they want.

    However, if you’re just starting, you don’t need to fly all over the world. There are local trade events too.

    In Nigeria, the Nigerian International Trade Fair and African Trade Expo are great for meeting buyers and distributors who are specifically looking for products like cassava.

    Being at these events helps you stay ahead of industry trends and connect with reliable buyers.

    Vetting Buyers on B2B Platforms

    I’ve used platforms like Alibaba and TradeKey to connect with international buyers. But these platforms can be a double-edged sword.

    While they offer access to a global audience, I’ve also encountered scammers and unreliable buyers. My advice? Be cautious.

    Start by evaluating their profile. Ask for references from previous suppliers, look for reviews, and check their trade history.

    I also arrange for a video call with buyers to gauge their professionalism and serious intent.

    When it comes to sending samples, always start with small quantities; this allows you to test the waters without risking too much.

    Develop a Solid Buyer Evaluation System

    One mistake I made early on was rushing into deals without a clear system. Now, before engaging with any buyer, I set up a checklist for evaluating their legitimacy:

    • Company registration: Verify that they are legally registered.
    • Payment terms: Make sure they can handle the required payment methods (e.g., letter of credit or advance payments).
    • Product specs: Clarify exactly what they want. In some markets, cassava must meet specific certifications (like organic certification in the EU or non-GMO status in parts of the US).

    Having this checklist helps me avoid unnecessary delays or misunderstandings.

    Communication is Key

    Finally, clear communication has been my biggest asset in building strong relationships with buyers.

    I ensure that all terms, from product specifications to delivery timelines, are written down and agreed upon. This helps avoid confusion later on.

    It’s also important to keep in regular contact with your buyers. Follow up on every shipment to ensure they’re satisfied and to build long-term trust.

    Getting into the export market for cassava requires more than just sending shipments out.

    It’s about understanding your buyers, doing your homework on market demand, attending events, and being diligent with online platforms.

    With patience, proper planning, and clear communication, you’ll find success.

    As a Nigerian exporter, I can tell you it’s all about creating reliable partnerships that last. Ready to jump in and start sourcing buyers for your cassava business?

    Preparing Cassava for Export: Quality is Key

    When you’re exporting cassava, quality is everything. Without it, your shipments won’t make it far.

    Ensuring that your cassava meets international standards is vital, not only for your business’s reputation but also for keeping buyers happy.

    Let’s break down how you can ensure top-quality cassava at every step.

    Start with Proper Harvesting

    The process begins long before your cassava leaves the farm. Proper harvesting techniques are critical.

    Cassava should be harvested at the right time, neither too early nor too late. Overripe cassava can be prone to spoilage, which can hurt the overall quality and reduce its value.

    Drying: Get It Right

    One of the most important aspects of preparing cassava for export is drying. Drying methods can make or break the quality of your cassava.

    Traditional sun-drying is still used in many regions, but I’ve found that shifting to mechanical drying methods provides much better results.

    Mechanical drying allows you to control the moisture content of cassava more accurately, preventing spoilage and ensuring that your product is consistent.

    Why does moisture matter? Well, inconsistent moisture levels can lead to mold and spoilage, reducing your cassava’s shelf life and appeal in international markets.

    Buyers expect a consistent product that won’t deteriorate during transport or storage, so it’s important to get this step right.

    Packaging: First Impressions Matter

    Once your cassava is dried to the right level, packaging plays a key role in protecting the product and making a strong first impression.

    Good packaging should protect your cassava from damage and contamination during transit. But it should also reflect the quality of your product.

    I’ve learned the hard way that flimsy packaging can lead to ruined products and lost business.

    Use sturdy, well-sealed boxes and clearly label each package. Buyers are more likely to trust an exporter who takes the time to present their product professionally.

    It’s about making sure your cassava reaches its destination in the same condition it was in when it left your facility.

    Storage and Handling Post-Packaging

    Even after you’ve packed your cassava, storage and handling matter. I’ve had experiences where poor storage led to spoilage, despite good packaging.

    Ensuring proper storage conditions post-packaging, such as avoiding extreme temperatures or humidity, helps preserve the quality of your cassava during transport.

    In Summary: Quality is the Foundation of Export Success

    To export cassava successfully, focus on getting the basics right: proper harvesting, reliable drying methods, and professional packaging.

    By maintaining high-quality standards throughout the process, you’ll improve your cassava’s appeal and minimize losses.

    Quality preparation is your ticket to a strong reputation in international markets and long-term export success. Ready to start preparing your cassava for export?

    Logistics and Shipping: The Key to Successful Exporting

    When you’re exporting cassava from Africa, the logistics and shipping process can make or break your success.

    Choosing the right transportation method and planning the details carefully are just as important as producing a quality product.

    Let’s talk about the strategies that will help you get your cassava to global markets smoothly.

    Choose the Right Freight Method

    The form of cassava you’re exporting plays a big role in determining your shipping method. For example:

    • Cassava Chips: These are sturdy and have a long shelf life, so they’re usually shipped by sea. Sea freight is more affordable for large quantities and ideal for long-distance travel.
    • Cassava Starch: This product is more perishable and often requires faster delivery. That’s where air freight comes in. It’s pricier than sea freight, but it ensures your starch reaches its destination quickly and in good condition.

    Work with a Reliable Freight Forwarder

    Choosing the right freight forwarder can save you time, money, and headaches. A good freight forwarder specializes in agricultural exports and understands the nuances of international shipping.

    They’ll help you with:

    • Documentation: Making sure all the paperwork is in order, from export permits to shipping invoices, helps avoid delays and extra costs.
    • Compliance: They’ll also handle compliance with local and international regulations, so you don’t have to worry about customs issues.

    Their expertise simplifies the process, making sure everything runs smoothly from start to finish.

    Plan for Hidden Costs

    Shipping isn’t just about the cost of transportation. There are also customs fees, taxes, and potential delays to consider.

    Customs tariffs can fluctuate, and unexpected fees at ports can eat into your profits.

    Make sure you:

    • Budget for all costs: Account for customs fees, potential delays, and any extra handling charges. A bit of planning can help you avoid unpleasant surprises.
    • Include contingency funds: Set aside extra money for unexpected costs that may arise during the export process.

    Consider Cargo Insurance

    You can never predict everything that might go wrong during shipping. That’s why cargo insurance is worth the investment.

    It protects your shipment from risks like theft, damage, or loss during transit, giving you peace of mind.

    Bottom Line: A Solid Logistics Strategy Sets You Up for Success

    Shipping cassava to international markets isn’t just about getting it from point A to point B, it’s about doing it efficiently and safely.

    Choosing the right freight method, working with a good freight forwarder, and budgeting for unexpected costs will help your cassava reach its destination without unnecessary delays or financial losses.

    Ready to get your cassava into global markets? Start planning your logistics strategy today!

    Financing and Payment Methods: Getting Paid Securely

    Understanding the financial side of exporting cassava is crucial for running a successful business.

    The costs involved can add up quickly, raw materials, processing, packaging, shipping, and logistics all contribute to your expenses.

    It’s important to assess these costs thoroughly before entering into any deal to avoid surprises later on.

    Know Your Costs Upfront

    When you start exporting cassava, get a clear picture of all the costs involved.

    These costs vary based on factors like where your cassava is sourced and the market you’re targeting.

    It’s vital to factor in everything from production to delivery to avoid cash flow issues down the line.

    This means thinking ahead about raw material costs, processing costs, and packaging and shipping expenses.

    Knowing the full cost breakdown helps you make better decisions and price your products correctly.

    Secure Financing for Export Deals

    Getting financing for your export venture is key, especially if you’re just starting.

    Trade loans are an option, and many banks offer loans designed specifically for exporters.

    These loans can cover things like production costs and shipping fees. It’s a good idea to secure this funding early to avoid delays in your cash flow.

    By establishing relationships with banks familiar with trade finance, you’ll have access to better loan terms and a financial safety net if unexpected issues arise.

    Choose the Right Payment Methods

    Securing payment is one of the most important steps in international trade. You need a reliable method to ensure you get paid for your cassava exports.

    One of the safest options is a Letter of Credit (LC).

    This is a guarantee from the buyer’s bank that payment will be made once the agreed terms are met.

    Before agreeing to an LC, make sure you understand the terms and are clear on the conditions that must be met to get paid.

    Set your terms early to avoid confusion later on. An LC reduces the risk of non-payment but requires attention to detail, so take the time to understand the process fully.

    Minimize Risks and Maintain Cash Flow

    In the end, managing finances in cassava exporting is about planning and setting up reliable payment methods.

    Securing financing before issues arise and using tools like Letters of Credit helps ensure you get paid on time.

    With the right strategy in place, you can reduce risks, maintain steady cash flow, and grow your business successfully in the global market.

    Challenges in Cassava Export and How I Overcame Them

    Exporting cassava from Africa comes with a fair share of challenges. Over the years, I’ve faced a few hurdles that could have derailed my business, but I found ways to handle them effectively.

    Let me walk you through the key challenges I encountered and how I overcame them.

    Product Quality and Drying Issues

    One of the biggest issues I ran into was ensuring the quality of my cassava, especially during the drying process.

    If cassava isn’t dried correctly, it can lead to moisture problems that affect its quality and may even cause shipments to be rejected.

    To avoid this, I invested in advanced drying technology that gave me more control over moisture levels.

    This not only helped meet export standards but also gave my products a consistent quality, which strengthened my position in the market.

    Late Payments and Cash Flow

    Late payments were another challenge that caused stress in my business.

    New clients, especially, were often hesitant to pay on time, either because of trust issues or simply because they weren’t familiar with the process.

    To tackle this, I changed my payment structure to include upfront deposits.

    This helped me secure funds early in the process, and I also worked hard to build trust by maintaining clear, consistent communication with my buyers.

    These changes led to smoother transactions and a healthier cash flow, ensuring that my business could continue to operate without financial disruptions.

    Getting the right export certifications was initially overwhelming. These certifications are needed to prove the quality of your product and meet the regulations of foreign markets.

    At first, I wasn’t sure where to start. But instead of avoiding the process, I decided to learn about it.

    I sought out training and advice on the specific certifications required by my target markets.

    Once I had the right paperwork, I was able to open doors to more profitable markets, increasing my revenue and positioning my business as a reliable source for top-quality cassava.

    Scaling Your Cassava Export Business: Beyond the First Deal

    Starting a successful cassava export business requires more than just landing your first deal.

    To grow and thrive, you need a solid strategy and a long-term vision.

    Building strong relationships with buyers and stakeholders is key to maintaining consistent growth in a competitive market.

    Let’s see how you can take your cassava export business to the next level.

    Build Long-Term Relationships with Buyers

    Establish trust with buyers by focusing on lasting partnerships, not just one-time transactions.

    Open communication and responsiveness build loyalty, making your business more resilient to market changes and supply chain issues, ensuring continued success and repeat business.

    Adopt Sustainable Practices

    Buyers prioritize suppliers committed to sustainability and ethical practices. By incorporating sustainable farming and traceability systems, you improve your environmental impact and gain trust, meeting buyer demands while complying with tightening food safety regulations.

    Use Digital Tools to Grow Your Network

    Leverage platforms like LinkedIn to engage with industry groups, share insights, and build your expertise.

    A professional online presence, including a dedicated website with detailed product info and client testimonials, enhances credibility and attracts new business opportunities.

    Frequently Asked Questions

    What are the best cassava products for export?

    Cassava flour, chips, starch, and tapioca pearls are popular export products, with growing demand in global markets for their versatility.

    How do I find buyers for my cassava?

    Attend trade events, vet buyers on platforms like Alibaba, and research market demands to identify promising regions for cassava export.

    What certifications do I need for export?

    Exporters need a certificate of origin and a phytosanitary certificate to prove the product is pest-free and meets health standards.

    How do I ensure my cassava quality?

    Focus on proper harvesting, use mechanical drying methods, and ensure professional packaging to prevent spoilage and damage during transit.

    Conclusion

    Knowing how to export cassava from Africa is beyond having a good product; it’s about strategy, preparation, and resilience.

    From sourcing the right cassava products to navigating international regulations and building solid buyer relationships, every step matters.

    As a Nigerian exporter, I’ve made mistakes, faced challenges, and learned through experience.

    The journey taught me that success in cassava export lies in understanding your market, meeting quality standards, and staying updated on legal requirements.

    With the right mindset and actionable steps, you can turn cassava into a profitable export venture.

    Whether you’re just starting or scaling up, this guide equips you with insights that save time, reduce costly errors, and help you succeed in global cassava trade.

    References